About Lydia Yang

With over 8 years of championing digital marketing, Lydia assists clients both locally and internationally, curating bespoke strategies that resonate. She has a wealth of experience in varied industries from Travel, FMCG, Retail to Electronics.

Lydia Yang Digital Marketing Strategist

Coupled with her role as an ACLP-certified trainer, Lydia has facilitated digital marketing masterclasses and professional workshops for industry giants, such as Coca-Cola, Wingtai and the National University of Singapore. Her passion doesn’t stop there: the adventure-lover has carved a niche in the rock-climbing community through the online adventure platform she started, LydiaScapes.

Professional Odyssey

At the heart of her success is Big Wall Consultancy. As its co-founder, Lydia has played a pinnacle role in leading the agency to guide local and international brands to harness the digital landscape optimally, accentuating brand prominence and awareness with the goal to drive online inquiries.

Digital Strategy and Training Maven

Lydia Yang Digital Marketing Strategist

In the realm of digital strategy and training, Lydia’s name resonates with authority. Her prowess spans:

  • Digital Marketing Strategy: Architecting brand-specific strategies to bolster online visibility through SEO.
  • Digital Marketing Training: Leveraging her ACLP certification, Lydia mentors and grooms next-gen digital enthusiasts, ensuring the digital realm is accessible and understandable to all.
  • Content Marketing: With an acute focus on SEO writing to drive quality and useful content to the top of customer’s search experiences


Throughout her illustrious career, Lydia has inked several milestones:

  • Spearheaded numerous digital transformation campaigns, catapulting brands to dominant positions in their sectors.
  • Conducted 50+ masterclasses and professional training sessions for 15+ brands, moulding digital rookies into pros.
  • Been a keynote speaker at esteemed international forums, like Digital Marketing Asia and Himalayan Travel Mart

Notable Endeavours

  • Founder and curator of LydiaScapes, an adventure hub inspiring thousands monthly with 42K views and counting.
  • Global faculty trainer for India Business School Senior Management Programme under IIMK
  • Programme Leader for Professional Certificate under the National University of Singapore
  • Diploma Specialist Digital Marketing Curriculum developer for Nanyang Polytechnic

Education & Accolades

  • Graduated with a Degree in Business Administration (Marketing) from the National University of Singapore
  • ACLP Certified trainer
  • 5 Years of CET and adult training experience at institutions like NUS, Nanyang Polytechnic and India Business School
  • Corporate trainer for industry stalwarts like Coca-Cola and WingTai

Connect with Lydia: LinkedIn

For in-depth discussions, collaborations, or to simply pick her brains about the digital realm, Lydia welcomes all to connect via the Big Wall Consultancy Contact Page.